12A – Figuring Out Buyer Behavior No. 1

1.) The segment that I am choosing to focus on is a group of people who are environmentally conscious. I believe this is a good beginning segment to target because it will be easiest to convince these people to buy my product.

2/3.)

Interviewee #1: Fits the need
Interviewee #2: Fits the need
Interviewee #3: Fits the need

4.) The majority of the people that I interviewed claimed that they first asked their close family members if they knew how to fit an unmet need. They then typically went to google where they would ask a question related to their unmet need.

5.) To reiterate from my other posts, the need I am choosing is eliminating plastic waste the hards our environment. I learned that the need that I have taken the task to solve is a need that everyone has because we all share the same planet that we are slowly destroying. No one can argue that this isn't their issue.

6.) I believe that the solution to my problem is to inform people as much as possible about their issue that they seem so oblivious to. The interviews were very helpful because I was able to get first-hand opinions that were in support of my cause.

Comments

  1. UnknownFebruary 25, 2018 at 6:55 PM

    Hey Kerry,

    I like the market that you have decided to focus on for identifying your opportunity/ problem. There is a huge push towards environmentally sound solutions for everyday problems. Keep looking into all of the opportunities that are available in this sphere and you are bound to find an opportunity that will put you ahead of the curve. Best of luck in the future!

    ReplyDelete
  2. Michelle HawkinsFebruary 25, 2018 at 8:01 PM

    Hey Kerry, great post! You described and explained your aspirations and goals for your product well. I have a feeling your product has the potential to make a difference in the world. You seem like you have all your ducks in a row, and you show great determination. Good luck on the project, I hope everything works out for you!

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